Blue vs White Birkenstock Shoe Box
Out with the old. Above is the original Birkenstock shoe box. This old style shoe box in an all-white design features blue lettering and the famous feather on top. This style is being phased out by Birkenstock (although they are still shipping it until their stock runs out).
In with the new. Above is the new BLUE Birkenstock shoe box. This new style shoe box in an all-blue design and features white lettering. The famous feather is no longer on top of the box; it was replaced with the Birkenstock logo. This style is now being introduced by Birkenstock (although they are still using the original white box design for some models until their stock runs out).
A new blue box design for Birkenstock has arrived!
WHY did Birkenstock change their design? We loved the old school "yellow lettering" on the footbeds and the classic white shoe box with the feather on it. But now, it appears the German purveyor of fashionable orthopedic footwear is phasing out the classic yellow imprint and... phasing out the original white shoe box. Instead, we are seeing the new production sandals (Mayari, Arizona, Gizeh, etc) with the new black prints on the footsole. This is leading to confusion amount Birk fanatics; leading some customers to incorrectly assume that the new Birks with black printing are "fake". And, while the white Birkenstock shoe box is still being used for the time being; the company is slowly upgrading to their new BLUE shoe box design. If you receive a white shoe box; consider yourself lucky because you are holding something that soon will be a RARITY.
WHY did Birkenstock upgrade to their new BLUE shoe box design? The easy answer; sizing challenges that are uniquely Birkenstock! Birks are foremost ORTHOPEDIC sandals that have only recently have become a fashion icon. Birkenstock still stresses the fact that their orthopedic clients are their main consumer target - not the fashionistas! However, the new fashionista customer did not always realize that Birks were generously sized for orthopedic reasons. So, this new type of "consumer" claimed that Birks run "too large". These words make the manufacturer and it's true orthopedic customer base "cringe". If you have been wearing Birks for a while, you know that they are never too large. They they are just sized generously to support your feet the proper way!
In response to the "too large" reviews, Birkenstock has now introduced the Blue Shoe Box design which contains a handy size measuring guide printed on inside of shoe box (great for people that want to try to the sandals in a store...but still not really useful for people that buy online).
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